Thursday, 04 May 2023 11:43

Comprehensive Guide to White Label SMS Marketing Platforms

First things first, let’s start by defining what an SMS Marketing Platform is, which are it essential features and how it can be used to help businesses achieve their goals.

What is an SMS Marketing Platform?

An SMS marketing platform (also known as SMS marketing software) is a specialized tool that helps you send SMS messages to your subscribers or contact lists. Apparently, it is a software that enables the mass broadcast of text messages along with functionalities like reporting, scheduling and personalizing the content of messages.

The most common and essential features of an SMS platform include: contact management, segmentation, opt-in mechanisms, two-way messaging, personalization, automations, fallback channels and various integrations.

SMS Marketing Platform Checklist!

When choosing an SMS platform for your business make sure to check for the following features and capabilities:

Ease of implementation/user-friendly interface:

Your SMS platform should be easy to set up and simple to use. There should be available comprehensive documentation, explanatory guides and training.


the platform should make it easy for you to perform SMS marketing in a compliant way. This means providing you with an effective opt-in mechanism to collect subscribers as well as unsubscription urls.

Targeted campaigns:

There should be a segmentation feature, so you can easily segment customers and send targeted messages to different audiences at once.

2-way messaging:

The right platform provides conversation capabilities along with an effective panel for managing the conversation with the recipients.


It is vitally important for any marketing campaign to measure its performance, so reporting capabilities is a must-have. Look for platforms with detailed reporting and statistical analysis on the performance.

Reliability & scalability:

Look for a platform with guaranteed deliverability and high throughput to ensure your messages reach your audience. Furthermore, choose a provider that has global interconnections for terminating messages.

What is White Labeling?

Now we know what an SMS Marketing Platform is, let’s dive in the White Label term. White label products or services are produced by one company and then other companies rebrand them, market and sell them.

When it comes to White Label software companies purchase usually fully customizable software from a developer company, customize the front-end and resell it as their own. Some general benefits of following this road are the following:

Time to market and cost

Product development is a costly, complex process that requires significant time. Adopting a white label service saves valuable time and money that can be invested in branding and marketing.

Security & support

When you purchase a white label software, you also get a team of experts that are constantly working on keeping the product up to date and secure. Moreover, you get 24/7 technical support so you can focus on your customers.

Top quality

A white label product is tried and tested and has been successfully launched in the market. This fact ensures a high level of quality, while the developer of the product is constantly improving it by adding new features and updating it per the customers’ requests.

Introduction to White Label SMS Marketing Platforms

White label SMS marketing platforms offer businesses the ability to utilize a pre-built, customizable solution for their mobile marketing needs. These platforms come with a range of features and tools that can be rebranded and tailored to suit the specific requirements of each client. By leveraging white label platforms, businesses can save time and resources while maintaining a consistent brand identity across their marketing campaigns.

These platforms are software solutions that can be rebranded and resold by a third party, such as a marketing agency or telecom operator. This allows businesses to offer the platform as their own product, without having to invest in the development and maintenance of their own proprietary software. White label platforms often come with a comprehensive suite of features that can be tailored to meet the specific needs of individual clients.

Benefits of Using White Label SMS Marketing Platforms

Customization and Rebranding Capabilities:

White label platforms enable businesses to maintain a consistent brand identity across their mobile marketing campaigns. They can easily customize the platform's appearance, features, and user experience to match their branding guidelines.


By using a white label platform, businesses can avoid the time and expense associated with developing and maintaining their own proprietary software. This allows them to focus on their core competencies and deliver superior value to their customers.

Comprehensive Feature Set:

White label SMS marketing platforms come with a wide range of features designed to support businesses in creating, managing, and optimizing their mobile marketing campaigns. This includes tools for bulk SMS sending, contact management, mobile landing page creation, SMS URL tracking, and more.


White label platforms are designed to grow with a business, allowing them to easily scale their mobile marketing efforts as their customer base expands.

Worldwide Coverage:

Many white label SMS marketing platforms offer global coverage, enabling businesses to reach customers across multiple countries and regions.

Octapush: White Label SMS Marketing Platform by Yuboto

Introduction to Yuboto and its Expertise

Yuboto is a mobile marketing expert company serving enterprise clients from all over the world. With a focus on providing innovative, cost-effective solutions for businesses of all sizes, Yuboto has established itself as a leader in the mobile marketing industry. Octapush is Yuboto's white label SMS marketing platform, designed to help businesses supercharge their mobile marketing efforts.

Explanation of Octapush as a CPaaS Solution

Octapush is a Communications Platform as a Service (CPaaS) solution that offers businesses a robust, feature-rich platform for managing their mobile marketing campaigns. As a white label platform, Octapush can be easily rebranded and tailored to meet the specific needs of each client, ensuring a seamless integration with their existing marketing strategies and overall infrastructure.

Key Features of Octapush

Bulk SMS Capabilities: Octapush allows businesses to send large volumes of SMS messages to their customers, ensuring timely and effective communication.

Contact Management: Octapush provides businesses with the tools they need to manage their contact lists, segment their audience, and target their messages effectively.

SMS Unsubscribe Module: With Octapush's SMS unsubscribe feature, businesses can provide their customers with an easy way to opt-out of receiving future messages, ensuring compliance with local regulations and maintaining a positive customer experience.

Mobile Landing Page Creator: Octapush enables businesses to create and customize mobile landing pages that drive customer engagement and conversion.

SMS URL Tracking: With Octapush's SMS URL tracking feature, businesses can track the performance of their SMS campaigns, optimizing their messaging strategy based on real-time data.

Viber Messaging Capabilities: As a direct Rakuten Viber partner, Yuboto can create Viber Commercial Accounts for brands, allowing them to take advantage of Viber messaging capabilities within Octapush.

Campaign Reports and SMS Delivery Reports: Octapush provides detailed reports on campaign performance and SMS delivery rates, enabling businesses to make data-driven decisions to improve their mobile marketing strategies.

Phone Number Verification Service: Octapush offers phone number verification services using SMS, Viber, or voice calls, helping businesses maintain accurate contact lists and reduce the risk of fraud.

HTTP API for SMS, VIBER, Mobile Landing Pages, Phone Verification, OTP: Octapush's HTTP API allows businesses to seamlessly integrate the platform with their existing systems, ensuring a cohesive user experience across all marketing channels.

Check all the Features

Comparison of Octapush with Other White Label SMS Marketing Platforms

When comparing Octapush to other white label SMS marketing platforms, it's essential to consider the strengths and weaknesses of each solution. Octapush stands out for its comprehensive feature set, ease of customization, scalability, and worldwide coverage. Additionally, its partnership with Rakuten Viber adds a competitive advantage by providing access to Viber messaging capabilities.

Tips for Maximizing the Platform's Features

  1. Utilize Octapush's segmentation and targeting tools to ensure your messages are reaching the right audience.

  2. Experiment with different types of content, including images, videos, and rich media, to drive engagement and conversion.

  3. Regularly analyze your campaign performance using Octapush's reporting and analytics tools, and make data-driven decisions to optimize your messaging strategy.


Numerous businesses across various industries have successfully used Octapush for their SMS marketing needs. These companies have experienced increased customer engagement, improved conversion rates, and enhanced brand awareness by leveraging Octapush's comprehensive feature set and white label capabilities.

Octapush by Yuboto offers a powerful, flexible, and cost-effective solution for businesses seeking a white label SMS marketing platform. With its comprehensive feature set, ease of customization, scalability, and worldwide coverage, Octapush is an ideal choice for businesses looking to supercharge their mobile marketing efforts. By choosing Octapush, businesses can maximize the potential of their mobile marketing campaigns and drive success for their brand.